Clients and Users

Client Information: Hudson Brown

6727 Highland Point Rd.

Baton Rouge, LA 70808

Above all the Baton Rouge Fresh Market should maintain a combination of location, style and high quality. The client’s concerns and needs primarily focus around the success of the business. In order to assure this achievement, Mr. Harrington believes the Baton Rouge Fresh Market should be viewed by the public as a place offering value, quality, and service. The users of the space will be the owner of the facility, employees, and customers. The owners’ needs include productivity, effectiveness, efficiency, a lucrative business, low injury occurrence rate, happy employees and customers. Maintaining an enjoyable job in a pleasant work environment while preventing injuries in the process wraps up an employee’s needs. Most importantly, the customers are attracted to an aesthetically pleasing environment, which provides a venue for high quality diverse products.

A customer should walk away with the impression that the Baton Rouge Fresh Market offers a large number of unique quality fresh foods and products. More specifically, the perishables offered should be of the highest quality, largest variety, and best value. The store should offer a range of recognized and trusted brand products and brand names to first time customers. The staff shall be informative about the products that are being sold while being friendly, professional, and outgoing. Store hours should run from the early am to ten pm. The product foundation should be locally produced fruits, vegetables, meats, poultry and dairy that give the brand its identity and support the local farmers. Mr. Harrington should pursue an aggressive marketing and advertising campaign in conjunction with the opening of the store. In addition, a continuing routine of ads and announcements will follow on a regular weekly basis to gain customer recognition.