Preliminary Proposal

The client Hudson Harrington is a young entrepreneur who wants to invest his time and money into the revitalization of Downtown Baton Rouge. He sees the opportunity for retail growth in the area and recognizes the need for a grocery store. Being a native of Baton Rouge he believes in the fresh products and goods produced by our local farmers. He would like to emphasize the local supply to give the money back to his city and neighbors.

The recent urban revitalization of Downtown Baton Rouge and the development of an “urban village” in southeast Baton Rouge began with an inquiry into what makes a city prosperous. After much investigation developers found that the Downtown area has great potential for retail development. Following these revelations developers formulated a list of ideal tenants, which included a supermarket. Building on this investigation I propose to design a Supermarket at 232 Third Street, which was the old Gordon’s site. Louisiana Harvest will act as a connection between the CBD and Spanish Town.

The existing conditions, a 12,900 square foot historical Downtown Baton Rouge Building in need of restoration and revitalization, provide the perfect canvas for a Supermarket that reinforces the character of the Downtown area as well as Baton Rouge. In addition, the parking garage just across the street provides the perfect setup for parking and shopping.

The design processes of Louisiana Harvest will follow through with the following steps: Design Development, Programming, Research, Graphic Analysis, Design Synthesis, Concept Development, Construction Drawings, and Final Presentation. As a focus this investigation will exhibit a lighting design and materials and finishes as a focus.

In the end Louisiana Harvest will embellish the Downtown Business District with a new Supermarket serving as commerce connection for Spanish Town, Beauregard Town and Third Street.